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Enumclaw Powersports

Where change is constant

Passing through Enumclaw on the way to Mt. Rainier often includes a ride past one of the longest running dealers in Washington State, Enumclaw Powersports.

The dealership was started by Clem Tuchscherer in 1974 in a small building a couple blocks east of the current location.  The first lines offered were CZ, Chaparral and Benelli.  In 1977 Tuchscherer built a new building which now serves as an overflow showroom and storage.  The primary current steel building was built in 1993 and expanded in 2000.   All in all the dealership now has a footprint of over 40,000 square feet. Through the years the shop added (in order) Suzuki, Polaris, Kawasaki, Yamaha, Kymco and the Bombardier lineup of Can Am Roadsters, Commander UTV's and ATV's as well as Ski Doo and Sea Doo.  

After 10 years Tuchscherer wanted to expand with another shop and in 1984 he purchased Bellevue Suzuki. In 1993 he added Ducati and Bimota. The Bellevue store was a strong supporter of the Washington Motorcycle Road Racing Association and was awarded their "Dealer of the Year" award in 1994.  That shop was later sold in 2000 to current owner, Gary Lewis.

As a long time supporter of the sport, Tuchscherer operated SIR motocross from 1985 to 2002. Typically referred to as "Clem's Friday Nights," the series launched the talent of many young riders in the Pacific Northwest, some who eventually went semi-pro and pro.

Today, Enumclaw is slowly reinventing itself. "The general perception in the motorcycle community would probably be that this store is all off-road and sled," notes general manager, Greg Olsen. "But a curious statistic is that the primary powersports interests of the current employees is almost evenly split between on-road motorcycle, off-road motorcycle and ATV.  More recently our focus has has been to increase our product offerings and participation in the on-road community, while continuing to support the off-road motorcycle, ATV and UTV markets."

The store is now serving the 3rd and 4th generations of riders with a low-key comfortable 'country style' approach.

Enumclaw Powersports expanded into the Bombardier line of products when several nearby dealers lost their franchises on the line. The lineup has filled a few gaps by adding top of the line reverse trikes and UTV's to the stores offerings. And while they do carry a few lines of scooters, it appears the fine back roads of King County around Enumclaw have yet to reel in the scooter masses, but that could change any time.

With such a history in the off-road market, Olsen understands the need to protect land rights. "It seems that, so far, people find a place to ride even if they have to drive a bit farther.  We as a user group need to be engaged in the decision-making process as it relates to land use issues.  The riding community is lucky to have the efforts of the Washington State Motorcycle Dealers Association to head off adverse rules making policy which would restrict our opportunity to enjoy the sport we love."

 As far as rider support and event support goes, the dealership has participated at various levels for decades.  They always try to help the local racers where practical.  They provide product support and/or staging location for rides and events put on by CMA and the Spyder group as well as periodic rides they execute themselves. The store has also donated support to The Wounded Warriors Project.  Off site support includes motorcycle events at the LeMay Museum, Fringe Motorcycle Poker Runs, Ride around Rainier, and various festivals and enthusiast gatherings.

Change will continue to be a constant at Enumclaw Powersports. As Clem Tuchscherer and Greg Olson approach retirement, a new group is being groomed to carry the dealership into its next phase.  Clem's daughter Carrie and son Corey have worked at the dealership for many years. The kids along with other key personnel, some also with many years here, and some imported from other dealer environments, will slide into positions of control in the coming years to serve the next generation of enthusiasts. 

40 years in business and counting is a number the shop is proud of.

SR!/Spring 13


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