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Yamaha Motorcycles Street Event - Hinshaws


SR! Motorcycle Marketplace

Welcome to the Sound RIDER! virtual Motorcycle Marketplace. We understand that our readers want to know about specials and events that are currently underway at Northwest shops, as well as national motor sports entities in general, and the Marketplace does just that. Check out what's going on this month.

Oxford Heaterz in different flavors

Oxford is one of the leaders in heated grips, having served the market for over 30 years. Recently the company introduced a line of heated grips tailored to riding styles including Adventure, Sport, Cruiser and Retro. Each grip has it's own distinct look. The company has also redesigned the controller so the LED's that reflect temperature setting are brighter making them easier to see in the daylight. As in the past, if the battery output drops below 10.5 volts, the unit will kick off saving you from a dead battery. This is a great way to know if your battery is in it's last days. more info at

Triumph Motorcycles in America

Triumph has led two lives. There was the first 100 years and now there’s the Hinkley year. It’s all covered in this gorgeous coffee table book written by two of the foremost Triumph writers who totally get how the British company was influenced by the Canadian and US audience of buyers and has focused on them for decades. This would make a dynamite go-along gift to anyone who is about to or already owns a Triumph motorcycle. Hardback, 224 pages, color, $60

Kawasaki Bicycles

If you're a Team Green kind of rider and the more green in your garage, the better, then you're going to love the new bicycles produced by CFG that incorporate licensing of the Kawasaki logo. Several models are available including a full-suspension mountain bike, kid's trike and youth sized two-wheelers and a fat tire cruiser called the Sumo. More info is available at

Double Take Mirrors for the Africa Twin and beyond

What's the first thing that breaks on an adventure bike when it hits the ground. Right - the mirrors. The Double Take system replaces existing mirrors with a RAM ball mount system and their top grade mirros lock in on the top portion. If the bike decides to take a nap, the mirrors simply fold in during the fall. The latest system they've developed fits the popular Honda Africa Twin. More info is at

Valentino Rossi: Life of a Legend

From the day he was born into a racing family on February 16, 1979, Rossi was destined for racing greatness. Rossi started his international racing career in 1996, riding for Aprilia in the 125cc class, and won his first World Championship the following year. Rossi’s career would see him go on to win nine Grand Prix World Championships, score 87 wins in 500cc/MotoGP, and many more accolades.

This visual biography covers this incredible racer’s journey, his victories, rivalries, and transitions from brand to brand. See his incredible battles against the likes of Max Biaggi, Sete Ginbernau, and Dani Pederosa, and why they inspired three films (Faster, Fastest, Hitting the Apex).

Get to know Rossi’s incredible charm and wit, and why he has achieved rock-star status among racing fans.

Hardback, 192 pages, $35 U.S.

The Life: Steve McQueen

Steve McQueen remains the embodiment of cool some three decades after his death. How can that be? Whether on the silver screen, racing a Triumph motorcycle across a California desert, dueling with other racers at Le Mans, or simply hanging with his pals, McQueen exuded an effortless style that belied his rough and tumble past. It's a trick that ensures he continues to appear in advertising and pop culture all the while embraced by cinema, racing, and motorcycle fans as one of their own. He remains the ultimate guy's guy.

The Life Steve McQueen explores and celebrates the memorable aspects of McQueen's life that, taken as a whole, defined the man and cemented his reputation as a Hollywood rebel and risk taker. Peppered with period photos, illustrations, posters, and more, The Life Steve McQueen surveys the movie roles, racing, personal style, art, and pop culture that all combined to crown the King of Cool and ensure his legacy

Hardback, 240 pages, $30 U.S.

The Life: Harley-Davidson

The world is jam packed with Harley books. But few profile the culture together with the bikes in a more portable way than the typical coffee table books that come and go.

The Life Harley-Davidson covers all aspects of the Harley lifestyle, profiling celebrity Harley fans like Elvis Presley, Hunter S. Thompson, Peter Fonda, and Arnold Schwartzenegger. All the iconic machines are here, too, like the Sporster, Electra Glide, and Fat Boy. The book also explores all the major types of custom Harleys, like Bobbers, Choppers, and Cafe racers.

This is about more than just motorcycles, though. It's about community, gear, and tattoos. It's about B movies, like The Wild One, The Wild Angels, and Wild Hogs. And, of course, television's Sons of Anarchy, a program that ignited interest in the role Harley-Davidson plays among a younger generation of rebels and the one-percenters.

Hardback, 240 pages, $30 U.S.

Avon Spirit ST tires

For years we were big believers in Avon Storm tires. The only problem was it was hard to get a rear mount to make it beyond about 5,000 miles before needing to be replaced. The new Spirit ST comes with a 15,000-mile warranty (see website for details). How’s that possible? Welcome to the 21 st century where compounds have come a long way since the advent of the Storm series. The Spirit ST features a highly-loaded silica compound combined with state-of-the-art polymer technology for excellent wet and dry traction and handling. It also incorporates Avon’s new 3D Sipe technology—interlocking three-dimensional points hidden in the sipes that improve stability and grip, limit tread flex and allow the tire to warm-up quickly.

Find all the latest tires from Avon at

Cascade Motorcycle Safety

Have you heard, Cascade Motorcycle Safety is under new ownership. Longtime guest contributor to the Rally in the Gorge, Jesse Murphy, has taken the reins at this motorcycle instruction school that serves Snohomish, Skagit and Whatcom counties. The school provides beginner and intermediate classes to riders from anywhere in addition to seminars that are often free. 2018 may see some additional advanced rider courses. Join the mailing list to get the latest updates.

More information is at

Dirt Bike Safety Training

Wherever you live in the Pacific Northwest, there’s a Dirt Bike Safety Training class coming your way. Whether you’re an adventure, dual sport, motocross or trails enthusiast, there’s something for you. Choose from basic, intermediate and advanced classes, or call an instructor in for some private training to focus on where you want your riding to go next. Ladies-only classes are scheduled through the year and youth classes/day camps are also available.

Check out the Pacific Northwest’s innovative instruction school today by visiting

Giant Loop 2017 Fender Bag

Redesigned, the GL Fender Bag is now RF welded, 100% waterproof and features a roomy 3 liters of storage. That’s enough space to pack your tire repair and care kit, spare tubes, or lunch and water. You decide!

Always looking ahead, the Bend Oregon think tank at Giant Loop has innovated quite a few products of the last decade. See them all at

If you're a Northwest or national motorsports company and have a special event or product you need our readers to know about, contact us at 206-650-9102.

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Dualsport Northwest Rally


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